Saturday, 2 March 2013

How did you attract/address your audience?

USP.

The unique selling point of my magazine is the it's purpose, to notify the target audience about the rising female musicians/singers in the music industry. No other music magazines are solely about females in the industry, I chose to do this for my target audience of girls from the age 15-25 because they are inspired by the female singers. During the process of audience research, I asked which female most inspired them and why, the answers clarified that this topic, and USP is a needed idea for a music magazine.

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