The demographics of my target audience.
Age: 15-25 year olds
Class: A, B, C1. Mainly B.
Gender: Female
The psychographics of my target audience.
My target audience will be inspired by females in the music industry and have a love for mainly female pop artists.They enjoy gossiping and do that a lot with other members of the described audience. They will be interested in beauty and appearance. The kind of films they watch and take interest in would be rom-coms and tragedies as they enjoy feeling emotion. They will be easily swayed by celebrities fashion and take a lot of interest in fashion mainly in high street stores.
All of this will be included in my magazine through advertising, the adverts will include high street stores, beauty and fragrance products and new music and films. There are a lot of people who fit into this description which makes my magazine have a wide target audience making the m a viable audience to target.
They would buy my magazine to keep up to date with celebrity gossip, females music and fashion and beauty products. It is set at a price which A, B, C1's in the social class can afford, so therefore the people in my target audience would want to buy this magazine.
Would you have articles actually targeting gay male interests, such as in Attitude magazine? If you do, then will this alienate the female readers, and if you don't, what will make it a must-buy for gay men? You do need to address this difficulty if you are going to include both groups.
ReplyDelete