Isn't a target audience age range of 15 to 30 a little wide? Do you really think a 15 year old teenage girl would be interested in the same things, presented in the same style, as a 30 year old woman?
Also what about psychographics? You have not really discussed this important aspect of defining a target audience.
You also need to make a case for IPC being potentially interested in your magazine. How large is the potential TA? How much disposable income would they have and what sort of advertising could you try to attract so that this important revenue stream is maximised? IPC would notn touch the idea unless the TA could be sold on themselves as a product for advertisers.
Isn't a target audience age range of 15 to 30 a little wide? Do you really think a 15 year old teenage girl would be interested in the same things, presented in the same style, as a 30 year old woman?
ReplyDeleteAlso what about psychographics? You have not really discussed this important aspect of defining a target audience.
You also need to make a case for IPC being potentially interested in your magazine. How large is the potential TA? How much disposable income would they have and what sort of advertising could you try to attract so that this important revenue stream is maximised? IPC would notn touch the idea unless the TA could be sold on themselves as a product for advertisers.